Ikea's Facebook campaign uses mobile data to prove effectiveness

 

A campaign for Ikea which matched Facebook usage with EE data to measure the uplift in visits to their Cardiff store.  The split test targeted one group with Facebook ads compared with another group of identical size who had not seen the adverts.

This was published in The Guardian, to read the full article click on this link:

http://www.theguardian.com/media-network/media-network-blog/2014/may/14/ikea-facebook-mobile-campaign