Personalisation: How to keep your company from becoming creepy

 

Personalisation - how much is too much?  With an ever-growing access to data, how far do brands strike a balance between a tailored experience and being too intrusive.

This was published in My Customer, to read the full article click on this link.

http://www.mycustomer.com/feature/experience-marketing/personalisation-how-keep-your-company-becoming-creepy/167939