From Blobs and Arrows to Reality - The Technology Disconnect

Matt Adams, Chief Media Officer, offers his views on the advertising pitches presented by ad tech firms.  Discussing how the bold claims around data are all too often unrealistic.  Working with clients and the teams, iProspect has continued the momentum around programmatic.

This was published on Exchange Wire, to read the article in full click on this link:

http://www.exchangewire.com/blog/2014/09/30/from-blobs-and-arrows-to-reality-the-technology-disconnect/