Big vs Small Data: Is bigger always better?

iProspect CEO, Chris Whitelaw examines the debate around big vs small data and whether small data can provide as valuable insights as big data.

This was published in PerformanceIN, to read the full article click on this link:

http://performancein.com/news/2014/02/19/inside-boardroom-ceo-iprospect-chris-whitelaw/