The Economist

The Economist

Bringing a Global Affiliate Programme Back to Glory

Strategy

To ensure traffic was to a high standard we drove the development of new partnerships who were verified by case studies and their endorsement by industry specialists.  We then leveraged these new partnerships by maintaining cross-market relationships for the brand with the booking of smart, cost-efficient media, all while maintaining a healthy CPA. By analysing competitor activity, iProspect was able to recruit a strong publisher portfolio that diversified The Economist’s presence through different audiences.

Challenge

In the world of affiliate marketing, the methods and strategies that come with creating a fraud-free programme are not always straight-forward. Therefore, it’s essential for brands to work alongside a trusted partner who can ensure high quality from the outset.

Key challenges for the affiliate team at iProspect included unearthing new sources of revenue, working hard to eradicate any past unsuccessful activity and simplifying tracking options to create a centralised view of performance.

Insights

The Economist utilised insights from a solution called Kount, which flags and stops untrustworthy traffic from registering itself on a programme. iProspect leveraged this insight and added a second layer of protection via regular affiliate audits and fortnightly validations to ensure payments couldn’t be made on declined, cancelled and potentially fraudulent conversions.

Results

  • 173%

    UK and North America subscriptions increase

  • 158%

    YoY Conversion vs target increase 

  • 14%

    CPA decrease