St Pancras Station

Eurostar

Say 'Bonjour' to Machine Learning

Account Manager

iProspect, a leading Performance Marketing Agency part of the Global Dentsu Aegis Network, is hiring!

Responsibilities:

  •  Optimize customer accounts by analyzing and managing their campaign strategy.
  • Communication with client, face to face meetings, video conferences, emails
  • Ongoing account optimization & monitoring, Improve the advertisers campaign performance
    (data analysis and optimization)
  • Budgeting & account planning
  • Being an online marketing expert and a trusted adviser to our strategic customer

Job Requirements:

  • 2+ years of online marketing experience required
  • Bachelor's degree from a leading university or equivalent practical experience
  • Detailed oriented, with the ability to quickly complete a large volume of high-quality work.
  • Experience in Google AdWords PPC Account Management - advantage.
  • Strong analytical skills
  • Strong written and communication skills.
  • Effective time-management skills - Must be able to prioritize, meet deadlines and show dedication to
     client services
  • Excellent leadership, organization, communication, interpersonal and teamwork skills.
  • Proven Excel & PPT capabilities
  • Fluent English - A must. Additional languages is a plus.


Strategy

We saw an opportunity to build a  system that could automate the media buying process for digital performance media. iProspect CORE is machine learning-powered optimisation engine that automatically analyses, activates, and optimises media based on our bespoke algortithms. CORE processes data at a rate of 6bn rows per minute, doubling the impact of performance media in half the time.​

We used CORE to automate the media-buying process for Eurostar, optimising both performance and efficiencies. ​

Essentially, we put paid search optimisation for Eurostar into the hands of our AI-based technology, leveraging the technology to make smarter portfolio buying decisions at a keyword level, improve and optimise search account structures and automate search query report processing. ​

The Results

  • 12%

    Decrease in Cost per Click

  • 26%

    Increase in Conversion Rate

  • 30%

    Decrease in Cost per Action

 

Working hand-in-hand with iProspect on our digital transformation journey; CORE is the latest example of how the agency collaborates to provide innovative solutions that address both our business and digital needs. Initial CORE results are very encouraging, cementing the way we work together for 2018 and beyond.
Guillemette Jacob Head of Marketing & Brand