The Innovation of Chatbots
In 2016, Diageo launched its first Malts Whisky Matcher in line with the key Christmas gifting period. The Matcher used artificial intelligence to tap into a customer's preferences.
iProspect teamed up with Diageo to lead all Paid Social activity across Facebook with two main objectives:
1. Drive traffic to the Malts Whisky Matcher
2. Work with the complicated tech structure in place
Users who clicked on the Facebook advert were taken to the dedicated launch page. Following the ‘Get Started’ and ‘Age Gate’ steps, users would be asked about the recipient. Finally, the personalised engine would ask a series of questions around flavours and price point. Once the user received their suggested products, it would issue a CTA for users to ‘Find Out More’ or ‘Buy Online’.
The campaign proved that people who engaged with the bot loved the experience.
of users paired with their ideal whisky
active users engaged with the experience
clicked through to buy