As Chief Strategy Officer, Jack is relentlessly focused on creating the connections between media, data, technology, and content to deliver the best possible experience between people and brands. Over the last 11 years, Jack has developed a depth of experience across digital, communications planning, and data, at both iProspect and Vizeum here in the UK and the US. Jack leads on the development of what performance marketing is today and what this means for iProspect’s clients. As the world becomes increasingly complex, he believes it is the agency’s role to focus on building connected back end infrastructures to be able to create the best possible front end experiences. Through, combining specialist talent with systemic thinking, Jack is helping iProspect deliver the best possible performance for iProspect and its clients.