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PR, advertising, branding, digital, direct and media industries fight it out on The Drum bus during Advertising Week Europe

Apple's smart watch was unveiled last night and our Head of Product Strategy, Alistair Dent, talks to The Drum about the opportunities this new piece of technology could present to marketers. 

This article was published on The Drum and you can read the story by clicking on the link below:

www.thedrum.com/news/2015/03/10/apple-watch-will-usher-reimagining-content-marketing-say-agencies