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Google Endorsements: Industry reaction

Following on from Google's announcement of its latest advertising platform: Shared Endorsements, a cross-section of marketers were asked what they thought it could mean for advertisers and if Google could learn from Facebook's mistakes.

This was published in The Drum, to read the full article click on this link:

http://static1.thedrum.com/news/2014/01/14/google-endorsements-industry-reaction-digitaslbi-havas-mec-iprospect-and-more