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The Past, Present and Future of Google

It's no wonder that the paid media ecosystem has seen a significant shift recently, particularly when it comes to audience expectations of transparency and memorable experiences. The role of Google as a digital disruptor will undoubtedly continue into 2019 and beyond.

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Google POV

Over the past 20 years, Google has played a major role in the evolution of search and performance marketing. Our Search and Data experts look at the past, present and future of the search engine.

Search activity is now about the seamless integration of multiple channels. Google's recent changes to its platforms address the ongoing need for brands to better understand the customer journey and provides marketers with a more optimised platform to measure and enhance these channels. The tools are all there; it's now down to brands to leverage their full potential. 

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