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Connected Commerce

Connected Commerce: Creating a Connected Ecosystem and Driving Commercial Growth

Today’s consumer is demanding. And will only continue to be so as more time is spent online. Providing a tailored and intuitive customer experience has therefore never been more important.

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A bad customer experience can see as many as 40% of your users being turned off your brand for good.

And the pressure is only growing. Even after the current lockdowns are over, 77% of consumers expect to continue their current online shopping habits. And 65% of those first-time online shoppers will remain online. The need for brands to move at the same speed as their consumers is fundamental.

Yet while 83% of marketing directors understand the correlation between a consistent experience across the channel mix and success, 41% don’t feel equipped to deliver this. In fact, 44% are using very basic eCommerce analytics which only provide a partial view of their communications ecosystem.

In this report, we identify the ongoing challenges facing retailers online and how our Connected Commerce approach can enhance the customer experience and drive commercial growth.

Download "Connected Commerce: Creating a Connected Ecosystem and Driving Commercial Growth"