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Insights

Future Focus 2020 - The Next Ten Years

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Using AI to uncover the signals that matter

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BERT Google algorithm update

In October 2019, Google announced its launch of BERT (Bidirectional Encoder Representations from Transformers) which was heralded as the “biggest change of the last five years,” approximating it will “impact one in ten searches”.​

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Average Position and Impression Rate Metrics

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Data-Driven Commerce

The Data-Driven Commerce report presents the highlights of this State of Commerce Maturity survey and explores how brands can use data to grow their capabilities in each dimension of the Commerce Success Framework model and, ultimately, win at commerce.

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Retail DNA

The retail landscape in the UK is facing a headwind of uncertainty. Combined with the increased battle for attention in today’s always-on economy, brands are having to fight harder than ever to remain relevant in an increasingly cautious consumer environment.

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Libra Cryptocurrency and Facebook

In this POV we examine Facebook's Cryptocurrency, Libra.

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How will Content Continue to Develop?

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Fighting for Attention in a Multi-Screen World