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Insights

BERT Google algorithm update

In October 2019, Google announced its launch of BERT (Bidirectional Encoder Representations from Transformers) which was heralded as the “biggest change of the last five years,” approximating it will “impact one in ten searches”.​

Insights

Average Position and Impression Rate Metrics

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Data-Driven Commerce

The Data-Driven Commerce report presents the highlights of this State of Commerce Maturity survey and explores how brands can use data to grow their capabilities in each dimension of the Commerce Success Framework model and, ultimately, win at commerce.

Insights

Retail DNA

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Libra Cryptocurrency and Facebook

In this POV we examine Facebook's Cryptocurrency, Libra.

Insights

How will Content Continue to Develop?

Insights

Fighting for Attention in a Multi-Screen World

The interconnection between TV programming and search behaviour isn’t new. In order to fully understand the link between performance and impact of multi-screen synchronisation, iProspect and Dentsu Aegis Network commissioned two separate studies.

Insights

Future Focus 2019: Searching for Trust

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From A to Z The Digital Footprint of Amazon