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Performance Marketing 360

When: Wednesday, 8 May



Jack Swayne, Chief executive officer, iProspect London and Flora Kessler, Strategy partner, Carat discuss Amazon’s performance and advertising platform and what it means for brands.

Key themes: 

  • Human vs machine - what is more powerful, the brand or the algorithm?

  • A purchasing-powered search engine - what impact does this have on Google’s search volumes?

  • A one-stop shop for ecommerce – is Amazon eroding brands’ direct-to-consumer proposition?

View the full agenda.