According to TechCrunch, Snapchat is set to unveil a visual search feature that encourages users to visit Amazon's product listings. This partnership would allow users to 'Snapchat’s camera to send images of a product or a barcode scan to Amazon, which then display search results'. Ian Adams, Paid Social Manager at iProspect, and James Corran, Paid Social Planner, take a look at the role that visual search will play in Paid Social. For more details, click on the image to enlarge the infographic.
