iProspect, the leading digital performance agency, today announced its partnership with Sprinklr, the world’s most complete enterprise social technology company. By combining Sprinklr’s enterprise-grade technology stack with iProspect’s digital performance heritage, the partnership will enable iProspect clients to utilise the latest industry advancements whilst being able to customise technology to their individual needs.
Through the partnership, iProspect has become the first agency to be certified by Sprinklr, strengthening their status as a leading digital performance-marketing agency.
Under the accreditation each of the individual team members has undergone intensive training to ensure they maintain strong deployment and that they are effectively leveraging and securing ROI across the broadest possible feature set in Sprinklr on an ongoing basis."
As part of the partnership, a permanent Sprinklr team will operate out of the iProspect London office. Clients will have direct access not only to one of the largest and most advanced social teams within the UK, but also a broad range of iProspect services, from programmatic and advanced analytics to content creation.
“Our partnership with Sprinklr is unique,” said Jack Swayne, Chief Strategy and Analytics Officer, iProspect. “iProspect and Sprinklr have a shared vision for the future of communications: one where technology and strategy come together to deliver meaningful connections with people. By utilising Sprinklr’s technology stack across all areas of owned, earned, and paid social, our clients will benefit from a single source of truth for their data, and create immensely powerful targeting capabilities.”
“Early on, we knew brands would need the ability to manage owned, earned, and paid social media all in one place,” said Lee Griffin, Global Head of Agencies, Sprinklr. “We’re the only technology in the market that can do that, and we’re thrilled to be partnering with iProspect to unlock this value on behalf of some of the most respected brands in the UK.”Notes:
For brands wishing to target and reach audiences with highly relevant messages -- efficiently and at scale -- social advertising has become one of the most important components of an effective digital marketing strategy. According to eMarketer, social ad spending will eclipse $25 billion globally by the end of 2015. By 2017, that figure is projected to rise to $41 billion.
