Press Room

Prime Day is more than just discounts as Amazon shows off its advertising cred

This year's Prime Day was especially important for Amazon. In addition to being the biggest sales day in the UK, the online retailer took advantage of the day to reach potential advertisers. Joe Farley, Paid Search Director at iProspect, provided comment for Digiday to confirm why brands planned to spend more this year on paid search to capitalize on the jump in volume and competition. You can read the full article below: