EN
Neil McCarthy Neil McCarthy
Our Authors

Neil McCarthy

Commercial Director

About this Author

Neil McCarthy is Commercial Director at iProspect UK responsible for the commercial agreements we have with our clients. His background has given him detailed knowledge of the finance, retail and B2B industries.

You May Also Like
Ad Spend May 2023

Ad Spend May 2023

0 min read
Agency-client partnerships: The cost of late briefing could impact 34% of revenue

Agency-client partnerships: The cost of late briefing could impact 34% of revenue

Ever since the dawn of the ad age, agencies have been talking to clients about how to solve the ever-growing problem of briefing processes. The performance mindset starts right from the briefing process: it’s all about understanding what drives media performance gains, incremental revenue and brand growth, and what prevents it. 4 min read
Retail media: the challenges, opportunities and experiments for growth

Retail media: the challenges, opportunities and experiments for growth

Despite a looming recession, retail media is growing – a whopping +29% in Q1 2022 YoY. That’s more than YouTube, and on par with the entire global newspaper industry. Let’s dive into the current state of play, experiments and key takeaways to drive better growth. 10 min read

Neil McCarthy is Commercial Director at iProspect UK responsible for the commercial agreements we have with our clients. His background has given him detailed knowledge of the finance, retail and B2B industries.

> Visit our Global Website

  • All Regions
  • North America
  • Latin America
  • Europe, Middle East and Africa
  • Asia Pacific

North America

Canada
EN FR
US
EN

Latin America

Latam
EN ES PT

Europe, Middle East and Africa

Austria
DE
Belgium
EN FR NL
Benelux
EN NL
Croatia
EN
Czech Republic
EN
Denmark
DA
Dubai
EN
Estonia
EN
Finland
FI
French
FR
Germany
EN DE
Greece
EN
Ireland
EN
Israel
EN
Italy
EN
Kenya
EN
Latvia
EN
Lithuania
EN
Nigeria
EN
Norway
EN
Poland
EN
Portugal
EN PT
Slovakia
EN
South Africa
EN
Spain
EN ES
Sweden
SV
Switzerland
EN DE
Turkey
EN
United Kingdom
EN

Asia Pacific

Australia
EN
China
EN ZH
Hong-Kong
EN
India
EN
Indonesia
EN
Japan
EN JA
Malaysia
EN
Philippines
EN
Singapore
EN
South Korea
EN
Taiwan
EN ZH
Thailand
EN TH
Vietnam
EN