Our Authors

Mark Williams

Managing Partner, Product Strategy

About this Author

Mark leads Product Strategy for iProspect UK. His focus is ensuring that iProspect’s deep specialists are setting up brands for future success whilst delivering results today. Through working with each of the product teams, he helps develop integrated solutions which are key to targeting audiences effectively. 

Over the last 12 years, Mark has worked both client and agency side with experience many verticals including in finance, retail and travel. He has a deep specialism in channel integration and multi-channel planning that has 
led to multiple industry award wins for the teams and strategies that he has led.