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Gerond is Sr. SEO Strategy Manager at iProspect UK. He joined from Covario, a leading US agency which became later part of iProspect, and before that at RBI UK working for some big local and international brands. Since joining he has used his analytical and creative approach to support clients undertaking various SEO challenges while contributing to achieve best in class performance. Tools and research are his forte, with a genuine interest in what gives the client an edge on its competitors and the best way to leverage it.