El Kanagavel El Kanagavel
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El Kanagavel

Director of Data & Analytics

About this Author

El is the Director of Data & Analytics at iProspect North, working with businesses to deliver them the best measurement solutions for the digital economy. He previously worked at Google, helping advertisers and Googlers across EMEA use Analytics to turn insight into data driven digital strategy. Since joining iProspect, he has worked with clients in different verticals across B2B and B2C, with proven results in using analytics to improve media performance and customer experience.