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Bahar Yagmurdereli

Affiliates Account Director

About this Author

As an Affiliate Director at iProspect, Bahar works across a wide range of clients, including retail and luxury fashion brands. She has worked in Affiliate Marketing for more than five years.

Affiliate Marketing Tactics for the Festive Season

The festive season is the most profitable time of the year for Ecommerce businesses. Year-on-year (YoY) we have seen Christmas activity grow, therefore it’s key for clients to have the right affiliate strategy in place to make the most of the festive period. Here at iProspect we have been working on some tips to help brands maximise results and get ahead of the competition at Christmas. Data analysis and Publisher portfolio Although it may sound simple, reviewing last year’s results is a good place to start planning. By completing an audit, you can identify strong revenue contributors in your publisher portfolio and close gaps in your publisher mix through tactical recruitment. The audit should take place at least two months in advance to allow enough time to build relationships and discuss plans as well as targets with new partners. Test and Learn Don’t forget to test. Test different incentives with different publisher types to develop the right strategy on a partner level. This can vary from exclusive incentivisation to free monograming services to add value and differentiate your brand from competitor offers. Planning and Preparation It’s key to give partners early notice on plans for the holiday season, this will ensure that you don’t miss out on any valuable opportunities for exposure. In addition, adopting an early preparation mindset will help to strengthen relationships with main performance driving publishers and enable you to secure the best rates. It is important to note that by planning early you can set performance goals that will help towards a healthy ROI. Mobile Optimisation Retail traffic from mobile devices is steadily increasing. According to Commission Junction’s latest Holiday Report a third of all orders in their global network were converted either on smartphones or tablets last year (2017), with the highest percentage (51%) in the UK market followed by France and Germany. The average YoY revenue growth is 23% in these markets which is significant enough to monitor mobile opportunities closely. Publisher Mix While voucher and cashback sites are still on the forefront of driving substantial revenue volumes during Q4, content sites and influencers have gained more traction over the past years. Based on our experience with publisher level optimisation we strongly recommend including content sites in the mix to drive brand awareness in the lead up to Christmas. 0 2 min read

The Revival of Affiliate Marketing

The affiliate channel is experiencing a well-deserved revival in the midst of turbulent times caused by legislation changes and data transparency issues. With the steady rise of m-commerce and the relatively low entry barriers the affiliate industry is undoubtedly a fast-growing channel. According to an IAB report the affiliate marketing spend in 2018 was £429 million, resulting in a 6.2% uplift YoY. But why should advertisers capitalise on the comeback of Affiliate Marketing and add the channel to their overall marketing-mix? We have put together a few key points to answer this question. Data Insights and Transparency Data transparency and insights are imperative to drive performance and meet business objectives in the short- and long-term. Working with iProspect as a trusted agency to manage your affiliate marketing programme gives you access to detailed performance reports and analysis which help monitor your data and create a data led strategy. With our full transparency approach there are no hidden statistics or surprises to expect. The purely performance-based concept of affiliate marketing (you only pay commission to publishers when they generate revenue) enables advertisers to operate at optimised ROI levels compared to other channels where the data reliability and direct link to performance is not necessarily given to a full extend. Bespoke Publisher Portfolio & High-Quality Content Quality and strategic adaptability are key to succeed in an environment of constant change and affiliate marketing offers a vast variety of opportunities of rewarding partnerships especially given the growing relevance of influencers in this space. Our team of experienced affiliate specialists work closely with advertisers to build the right publisher portfolio that meets their business needs and beyond. The solid publisher recruitment and approval process is specifically tailored towards performance goals and brand guidelines to ensure the best suitability for clients. Incrementality and Lifetime Customer Value According to latest research the widely spread assumption that voucher codes don’t lead to incremental sales is highly controversial. A recent study conducted by Google disproves the view that sales which follow the use of voucher codes are sales that the advertiser would have generated anyway. The impressive results of the research show that 94% of customers were not on an advertiser site prior to using a voucher code and therefore the sales generated were incremental. The study also shows that there is a positive long-term impact on consumer shopping behaviour as voucher code users tend to show increased loyalty by returning for even higher value purchases. 0 3 min read

As an Affiliate Director at iProspect, Bahar works across a wide range of clients, including retail and luxury fashion brands. She has worked in Affiliate Marketing for more than five years.

Bahar Yagmurdereli

About this Author

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Bahar Yagmurdereli

About this Author

The Five Key Publishers in Affiliate Marketing

Affiliate Marketing Tactics for the Festive Season

The Revival of Affiliate Marketing

> Visit our Global Website

North America

Latin America

Europe, Middle East and Africa

Asia Pacific