Only days after the launch of Amazon’s Sponsored Ads accreditation programme in the UK, iProspect colleagues have completed the platform’s certification. Our Ecommerce team, which plans and optimises all marketplace and eRetail activity for clients in the UK and beyond, is now fully accredited.
The accreditation endorses digital experts’ understanding of the Amazon ad platform and formats, as well as bringing to the fore best practice in terms of strategy and optimisation. The certification requires participants to demonstrate their understanding of the advertising console by completing the learning modules and then passing a multiple-choice assessment. It’s an excellent way for beginners to build specialist expertise and knowledge of the platform or as a refresher for those who already have some experience of Amazon’s Sponsored Ads.
The course covers: Optimisation, Reporting, Strategy, Ad Types and Retail Readiness. For each section, there is a handy study guide to aid learning and preparation. The exam itself takes up to 45 minutes and is similar to the format of other industry accreditations from the likes of Google, Criteo and Bing.
The Amazon learning console is set to grow over the coming weeks and months, with new content and additional accreditations soon to follow. Since the rebrand of Amazon’s ad products last year, we’ve seen a number of exciting developments to functionality and the user interfaces.
The roadmap for this year is going to open up many more interesting opportunities, so speak to us if you want to get in on those betas and work with our fully accredited, passionate team of Ecommerce specialists.
As the leading performance marketing agency, iProspect is also a certified partner with Criteo (formerly HookLogic), Google, Facebook and other platforms and partners.
