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Countdown to Christmas: A Festive Word from our MD

Here at iProspect, we are lucky to have the best performance specialists across the globe. Whether they’re using machine learning to process billions of rows of data or launching a new chatbot, our experts are dedicated to delivering transformative solutions for brands. This is how we maintain our reputation as the UK’s leading performance marketing agency. 

To win, it’s vital to stay ahead of the curve and Q4 is no exception. That’s why we have been thinking for the last eight months about Christmas. It’s never too early to start planning your digital campaigns, so to navigate you through the festive season I’m pleased to share eight months of work by kicking off our digital Christmas Countdown. 

Over the coming weeks, we’ll be gifting you with a sled-load of content to guide you through the season. Our experts in Paid Search, SEO, Content, Paid Social, Affiliates, CRO and CRM will be sharing their top tips via fortnightly podcasts and blogs, which will answer all your questions around the creation, implementation and promotion of a successful cross-channel Christmas campaign.

Channel experts will look at what’s changed since 2017 – think GDPR, algorithm updates and new social media product features, to name a few – as well as how trends like A.I., Voice Search and UX will continue to affect how customers search, shop and convert. 

To begin, check out our Christmas roadmap to see when and how you should press play on each channel. For more details, click on the image to enlarge the infographic. 

Christmas Infographic

Here’s the full schedule so you know when to check our Blog and Insights sections.  

September: Paid Search and SEO, and Paid Social  

October: Content and SEOPaid Search and CRO, and Affiliates  

November: CRM and Black Friday/Cyber Monday  

December: Recap of key channel takeaways  

We hope you find the insight valuable and please do get in touch if you have any questions.  

Jack Swayne, Managing Director