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Unwrapping Christmas

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How important are Christmas day sales for your brand? Do you have a separate strategy for Black Friday? These are just some of the questions we explored during our Christmas roundtable discussion with some of our retail clients and Google.

Whilst we still have over a month to go before the inevitable Christmas madness descends, many in retail have been thinking about this ‘Most Wonderful Time of the Year’ since as early as January 2015.

In partnership with Google’s Head of Retail, Neil Dulake we invited several of our retail clients to join us for a Christmas roundtable where we undid the ribbon, pulled back the wrapping and discussed topics such as how important Christmas is to their business? How high are the stakes during this period? What importance to Christmas sales do Cyber Monday, Manic Monday and Black Friday hold? How important is mobile, and what are their top tips for the period? To get the Christmas bauble rolling, Google presented their key findings from the year prior. Read the full write up by downloading the document below. 


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