Twitter: A Tool For 'Pester Power'

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How do teens use Twitter to influence their parents' buying decisions? iProspect commissioned a research study to find out.

What has happened to ‘pester power’ in the modern day? How do teens hint about gifts to parents or show them the brands they admire?  Wish lists on Amazon may be one way and Pinterest boards, showcasing particular interests and hobbies, another.  iProspect commissioned a study to find out.

Researchbods, an independent research firm, undertook a UK study with a group of just over 1000 people. The results of the study were eye-opening.

Have a read of our Twitter research by downloading the Ebook here.

Twitter research ebook

Download "Twitter: A Tool For 'Pester Power'"