What Will Happen in 2016? iProspect UK predicts the trends for the year ahead and the techniques that will lead to the most success; from using data to show ads only to the right customers to creating content relevant to each stage of the consumer journey.
What are the big trends to watch in 2016?
As we enter the next 12 months, it's evident that last year's trends are doing nothing but gaining in momentum, and as markets and technologies continue to evolve at a rapid pace, so too do the systems, services and products that provide companies with the necessary tools, enabling them to engage with the right audiences.
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