Messaging, as a communication channel, is growing faster than ever before. Catherine Chappell, iProspect's Paid Social Director, provides in-depth insight into chatbots and how they are fuelling this growth.
How exactly do chatbots - an innovative example of A.I. - connect consumers and brands? In 'The Innovation of Chatbots', iProspect's Head of Paid Social, Sebastian Redenz, and Catherine Chappell, Paid Social Director, share insight on the trends around messaging, the platforms that are leading the chatbot conversation and an example of how iProspect has successfully integrated chatbots in Diageo's Paid Social strategy.
Download 'The Innovation of Chatbots' to learn more about chatbots and why brands need to get the message on chatbots.
