Whilst many luxury brands have been hesitant to take the leap into social media, some are now exploring the possibilities of how they can have an impactful presence online.
The first iProspect and Aspire Luxury Business Breakfast focusing on social media in the luxury travel sector took place on Thursday 27th February 2014. There were some great insights from the panellist discussion with Lauren Stevenson, Head of PR & Communications at Harrods, Neil Dulake, Industry Head of Luxury Retail at Google, Ana Silva O’Reilly, luxury travel blogger, and Nishma Robb, Chief Client and Marketing Officer at iProspect.
To help summarise the topics of conversation we’ve compiled this luxury social media eBook highlighting the key findings from the day's discussions on how luxury brands should be using social media.
