Social commerce no longer refers to lower-funnel, revenue-driving tactics, it encompasses the entire path-to-purchase and can support overarching advertiser growth.
Retailers that can make that leap today will set themselves up as a Social Retailer of the future, but many are still underinvesting in Social and moving slower than the pace of consumer change.
To support brands, we’ve worked with key Social Partners and carried out a proprietary consumer study to answer two critical questions:
• How are consumers currently shopping on Social media today?
• How are Social Media platforms currently enabling Social Commerce today?
To see how your own brand stacks up against these priorities, we’ve developed the Social Commerce Readiness Audit which is available to you today to help support your Social Commerce priorities for 2021.
