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The huge changes in media buying in advertising have left a lot of heads spinning. It’s exciting that media can be bought in a heartbeat, and data can give us more insights than ever, but are we getting enough out of it? What is standing in the way of data transparency? And how is this affecting client margins?
To help us find out, we talked to panelists from the four corners of marketing at this year’s Performance Marketing insights conference in London.
They were happy to talk frankly about what needs to get better in data management, how to build trust, and is there a silver bullet that suits clients, agencies and media owners alike.
