Over the last decade, the travel sector has had to overcome changing lifestyles, emerging technologies and geopolitical events to meet the expectations of a new generation of traveller.
Over the last decade, the travel sector has had to overcome changing lifestyles, emerging technologies and geopolitical events to meet the expectations of a new generation of traveller.
‘Navigating the Experience Economy’ explores how understanding the new traveller and exploiting experiences in a meaningful way can improve commercial return for travel brands.
We identify four key stages of the customer journey where compelling experiences can be applied to deliver tangible results:
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How we browse
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Hassle-free travel
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New experiences
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Social sharing
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