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Navigating the Experience Economy

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Over the last decade, the travel sector has had to overcome changing lifestyles, emerging technologies and geopolitical events to meet the expectations of a new generation of traveller.

Over the last decade, the travel sector has had to overcome changing lifestyles, emerging technologies and geopolitical events to meet the expectations of a new generation of traveller.

‘Navigating the Experience Economy’ explores how understanding the new traveller and exploiting experiences in a meaningful way can improve commercial return for travel brands.  

We identify four key stages of the customer journey where compelling experiences can be applied to deliver tangible results:

  • How we browse
  • Hassle-free travel
  • New experiences
  • Social sharing

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