In this POV we examine Facebook's Cryptocurrency, Libra.
Libra poses some interesting possibilities for marketers in the social media space, in two main spheres: 1) driving surprising experiences with the novelty of seamless digital payments, as well as 2) driving more revenue for businesses . Luxury brands marketing in China have had great success in driving incremental sales and PR through WeChat stores, as well as funding fun and culturally inspired activations incorporating ideas such as “lucky red packets” during Chinese New Year campaigns.
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