Download our latest research report to understand how the 50+, 60+ and 70+ age groups are searching for trips; the influence of video and how the personal touch is still important for purchase conversion.
When it comes to travel, older generations are as digitally confident as their offspring, with consumers between the ages 50-59 as likely to research holidays online as those in the 30-49 age group, reveals new research highlighted in this Ebook.
In addition to the research findings, marketers from TUI, Google, airbnb, Saga, British Airways and Fred Olsen share their experiences of marketing to these older age groups and strategies for meeting their changing demands. Download the Ebook to learn more about this growing consumer base.
