Branded journalism

The Debrief: Getting The Inside View On Branded Journalism

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Learn how journalists look for brands to work with on their publications and the process behind producing branded content that engages readers.

The Debrief is Bauer’s new title for constantly-connected, influential 20-something women. Robin Sherwood, Content and Media Executive at iProspect UK, spoke to its deputy editor Rebecca Holman about branded journalism, how to maintain editorial control and how brands can become publishers.

Download the POV to gain a better understanding into how advertorials have developed and what this means for brands. 

The debrief POV

Download "The Debrief: Getting The Inside View On Branded Journalism"