In recent years, the Christmas period has provided the most marked demonstration of the continued growth of online as a percentage of total retail sales. Are you doing enough to ensure digital success over this highly competitive period?
Christmas is the defining period of the retail calendar and driving digital performance over this period is critical to success. Fuelled by the endless new data and targeting possibilities that are emerging, competition for share of voice is getting fiercer.
We asked iProspect's heads of Bought, Owned and Earned Media to share their thoughts on key trends and give guidance on how to maximise the impact of digital media this Christmas. They highlight principles and tips across channels including: the importance of preparation, benefits of performance media/brand campaign cross-pollination, and the need to reflect the increasing number of retail 'micro moments' leading up to Christmas day itself.
