Tom White, Managing Director, Platforms and Technology and Caroline Reynolds, Managing Director, Performance
In this video series, iProspect explores key themes from the latest dentsu international report: The Cookieless World. We'll discuss the need to plan for disruption tomorrow, by rethinking data strategies today.
The global demand for privacy is one of the most consequential consumer dynamics at play today. Across the globe, 91% of consumers are concerned about the amount of data that companies can collect about them, and 42% have taken steps to reduce the amount of data they share online
In light of this desire for increased privacy, most technology platforms have recently implemented or announced restrictions around data collection and user tracking through their web browsers and operating systems. For brands and the advertising industry, the magnitude of this evolution is massive.
In this episode, Tom White and Caroline Reynolds, discuss the hybrid model around performance execution in the new world and how brands should change their relationships with publishers in the cookieless world.
Download the Full Cookieless World Report Here.
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