Cookies falling in space | cookieless world report | iProspect branded

Cookieless World - Ep 1 - The Beginning of a New Era

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Tom White, Managing Director, Platforms and Technology and James Bailey, CEO UK, iProspect

In this video series, iProspect explores key themes from the latest dentsu international report: The Cookieless World. We'll discuss the need to plan for disruption tomorrow, by rethinking data strategies today.

The global demand for privacy is one of the most consequential consumer dynamics at play today. Across the globe, 91% of consumers are concerned about the amount of data that companies can collect about them, and 42% have taken steps to reduce the amount of data they share online.

In light of this desire for increased privacy, most technology platforms have recently implemented or announced restrictions around data collection and user tracking through their web browsers and operating systems. For brands and the advertising industry, the magnitude of this evolution is massive.

In this episode, Tom White and James Bailey, discuss the impact of The Cookieless World and how brands are presented with a unique opportunity brands have to (re)build trust with their consumers surrounding data issues. 


Download the Full Cookieless World Report Here.

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Cookies falling in space | cookieless world report | iProspect branded