Google's BERT algorithm marks a significant advance in Google’s Neuro Linguistic Programming (NLP) capabilities, especially considering it will feature alongside RankBrain and Google’s other (mis)spelling systems.
In summary, BERT facilitates Google to analyse all words in a search query, meaning that it can better match search responses and, as a result, further power its AI learning.
Download our latest POV to find out more about the implications and opportunities for your brand.