In October 2019, Google announced its launch of BERT (Bidirectional Encoder Representations from Transformers) which was heralded as the “biggest change of the last five years,” approximating it will “impact one in ten searches”.
Google's BERT algorithm marks a significant advance in Google’s Neuro Linguistic Programming (NLP) capabilities, especially considering it will feature alongside RankBrain and Google’s other (mis)spelling systems.
In summary, BERT facilitates Google to analyse all words in a search query, meaning that it can better match search responses and, as a result, further power its AI learning.
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