To help you navigate your way through the planning season, iProspect have provided a set of practical and relevant advice which focus on the
12 key dates of the festive retail calendar.
One third of customers are set to spend more than £500 over Christmas this year and it continues to be a complicated time for digital media planners across retail. With the emergence of new days such as Retargeting Tuesday and Green Monday, we’re seeing traditional days of note, like Boxing Day, take less of a focus.
Are you set for this year?
