In today’s digital economy, user experience is critical to success. The businesses that are winning are those that continuously and systematically improve that experience.
Now more than ever, it is crucial to create a seamless journey that results in increased traffic, better engagement, more sales and better cost per sale, as well as improved brand advocacy and retention metrics.
To continuously improve the user experience, businesses must ensure that they address two critical levers: Search Engine Optimisation and Conversion Rate Optimisation. With the increasing convergence of these two disciplines, iProspect identified the need for a new holistic measurement framework. This is why we developed the Performance UX Index.
This report reveals the key tactics and metrics that result in good Performance UX and outlines new optimisation opportunities for businesses.