Data-Driven Commerce


Data-Driven Commerce

The digital economy is profoundly changing the face of commerce.

To learn more about how marketers currently use data for commerce and where they should be looking to fuel their growth, iProspect surveyed 100
key clients to uncover how they rank across each dimension of iProspect’s Commerce Success Framework (CSF).

Results confirmed that most brands are actively building upon their performance marketing heritage, adapting their skills and technology to secure the availability and findability of their proposition in the commerce sphere. Notwithstanding these efforts, they are having a harder time converting and retaining their audiences, and only a few have taken the plunge into commerce specific technology.

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