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What's Driving Programmatic?

A Recap On Programmatic At Advertising Week Europe

Everyone’s talking about programmatic, but what is it? And what does it mean for brands, agencies and media owners? During Advertising Week Europe 2015, we set out to answer some of those questions by asking a cross-section of specialists to join us for our panel ‘What’s Driving Programmatic?’

The panel took place on the YouTube stage at the BAFTA headquarters on Piccadilly in central London, in front of a packed audience of 180 delegates from across the industry.

Have a read of our write up on the panel discussion and what the key takeaways were by downloading the POV. 

Download "What's Driving Programmatic?"