POVs

Navigating the Experience Economy

The latest trends affecting the travel market and the opportunities they offer for marketers.

Over the last decade, the travel sector has had to overcome changing lifestyles, emerging technologies and geopolitical events to meet the expectations of a new generation of traveller.

‘Navigating the Experience Economy’ explores how understanding the new traveller and exploiting experiences in a meaningful way can improve commercial return for travel brands.  

We identify four key stages of the customer journey where compelling experiences can be applied to deliver tangible results:

  • How we browse
  • Hassle-free travel
  • New experiences
  • Social sharing

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