POVs

Google Next - What does it mean for our clients?

Now that the dust has settled after Google Marketing Next, iProspect have taken a fresh look at 3 of the upcoming changes that excite us the most and what we need to do together to take advantage of them.

At Google Next back in May, Google announced several new advertising features, initiatives, and integrations.

iProspect were in attendance to meet with the senior product developers at Google. Here we review the top 3 things we think are the most exciting advancements:

  1.  Google Attribution
  2. Universal Shopping Campaigns
  3. Personal Assistants

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