POVs

Golden Rules of Christmas That Every Business Should Follow

With Christmas on the horizon, it is never too late to implement small changes that can have a big impact over this busy shopping period.

Consumers in the UK are likely to be smarter with spending this year, making shopping behaviour (and the corresponding data) even more important for businesses to monitor and in turn, implement into their seasonal strategy. Highlighted by iProspect experts across planning, search, mobile and content, here are our top five rules to win this Christmas.

  • Connect the Dots with Data 

  • Shop Doors Don’t Close on Christmas Day

  • Maximise Mobile & Online to OfflineWill Follow

  • Omnichannel Measurement within Search

  • Build and Optimise Online Intent

Download "Golden Rules of Christmas That Every Business Should Follow"

We appreciate your interest in our research and value your privacy. (Read our complete privacy notice.) When you download our insights piece, we keep a record of the information below, so we can track how much interest there was in the piece.
If you feel uncomfortable with sharing your information below, we encourage you to either anonymize your entry
(i.e., enter “anonymous” for each field) or decline to download the materials.