Golden Rules of Christmas That Every Business Should Follow

With Christmas on the horizon, it is never too late to implement small changes that can have a big impact over this busy shopping period.

Consumers in the UK are likely to be smarter with spending this year, making shopping behaviour (and the corresponding data) even more important for businesses to monitor and in turn, implement into their seasonal strategy. Highlighted by iProspect experts across planning, search, mobile and content, here are our top five rules to win this Christmas.

  • Connect the Dots with Data 

  • Shop Doors Don’t Close on Christmas Day

  • Maximise Mobile & Online to OfflineWill Follow

  • Omnichannel Measurement within Search

  • Build and Optimise Online Intent

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