The influence that Machine Learning continues to have is being felt across the global business spectrum. The trends we see today around commerce, personalisation, and automation emphasise the need for a global perspective on this topic. A constant stream of new transaction experiences provides businesses with transformative amounts of data, and there are more opportunities than ever to unearth data patterns that enable brands to connect with their consumer.
With a better understanding of the technology, clearly defined business goals and the right data, brands’ view of Machine Learning will shift from a futuristic idea to an actionable solution that integrates data, technology, and real-time activations for superior campaign performance. Download your copy of 'From Novelty to Necessity' to learn more.