RIO

POVs

A Digital Summer of Sport

What does our Summer of Sport mean for advertisers?

Marketers have good reasons to look forward to summer: two big sporting events (three, if you count Wimbledon) and what looks like a long hot British summer are set to combine for a promising playing field. But, just as in real life, rushing headlong into the mix is a good way to get hurt. 

We look at how to avoid performance cramp, and deliver personal bests, in these high profile spectacles.

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