Google Expands Data Encryption To Paid Search
On Wednesday, April 9, 2014, Google announced another shift toward more secure searches. Starting immediately, Google will remove query data from the referrer on ad clicks originating from signed in users on Google. As this data will no longer be passed outside of AdWords, marketers will soon see “Not Provided” on third-party Pay-Per-Click (PPC) analytics reports, including Google Analytics.
Download the POV to discover how this change to search query data encryption will affect advertisers.