POVs

Apple Search Ads 2017

This POV addresses the changes the new Apple Search Ads will bring to the industry, offering a unique iProspect perspective.

Since the launch of Apple’s App Store way back in 2008, we have witnessed an explosion of apps available to download onto our smart iOS devices. It is now harder than ever to ensure our clients’ apps are discovered, downloaded, retained and generating revenue. With the launch of Apple Search Ads advertisers and brands have been given the opportunity to overcome this challenge.

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